GERALD G. CLERX
Keynote Speaker | Author | Client Engagement Expert
Gerald G. Clerx is an international speaker, author and expert on the topic of client engagement. Gerald delivers content rich keynotes and training workshops for the real estate industry.
He is the author of ‘Engage BRILLIANTLY’ and the popular ‘ACRE Formula©’ book series, as well as the architect of the GAP Analysis Client Engagement Model that shows real estate agents how to increase their business win rate by mastering the three phases of engagement ... assessment, presentation & negotiation.
As a leading authority on the topic of client engagement, Gerald has been invited to speak to real estate companies, boards and professional associations throughout Canada, the United States, Australia, Asia, Europe, the Middle East and Russia. He has personally trained over 100,000 industry professionals!
Topics
The Engagement Styles Matrix - The science of connecting with your clients
Have you ever lost a listing you thought for sure you’d won … or have a buyer walk away from a property you thought for sure they’d buy? Ever wonder why you connect effortlessly with some clients while others require every ounce of patience you’ve got? The answer to each one of these vexing questions can be found within the Engagement Styles Matrix.
In this highly entertaining and informative keynote you'll discover your own 'engagement style', and more importantly, you will learn how to align the home buying/selling experience with your client’s unique decision-making needs. When this happens, not only will you increase your business win rate, you will also enhance your time efficiency and strengthen your Net Promoter Score.
Mastering Client Negotiations - Resolving client fears, frustrations and positional impasses
Once a buyer, or seller, is presented with the ideal property, or services solution there are only three reasons why the listing or purchase agreement might falter. These three potential deal-breaking client conditions are known as mental, emotional and positional stress. When these stress sources are encountered most real estate agents make the mistake of responding instinctively, rather than strategically, and end up losing a deal, that might have successfully transacted.
In this highly informative and REALTOR-centric workshop you will be introduced to a stress resolution model known as the ACRE Formula (c), so that you rarely, if ever have a client miss out on a real estate opportunity due to an unresolved fear, frustration or positional impasse.
Mastering Client Presentations - The FIVE elements of a WINNING presentation
Every successful listing, or property, presentation sits in the shoulders of FIVE core competency habits. The quickest and surest way to increase you listing and selling success is to incorporate these habits into your daily real estate practice. It’s no coincidence that, in virtually all cases, the world’s top revenue earners are also the most skilled presenters.
In this highly informative and REALTOR-centric workshop you will be introduced to these FIVE essential habits and discover why, once mastered, they will increase your business win rate to 90%.