Dr. Cluny South
Communications Specialist | Consultant | Teacher
Dr. South is a communications specialist, with a PhD in marketing and psychology from University of British
Columbia and a specialization in applied consumer behaviour. Dr. South presents her academic research at
a variety of international conferences, and also works as a freelance consultant in the area of applied
psychology and consumer behaviour. Alongside her freelance and academic work, she teaches business
and psychology at undergraduate level as well as marketing to professionals in the Sauder MBA and SMEI
programs. Prior to moving to Canada from the UK, Dr. South worked for over a decade as a producer director
at the British Broadcasting Corporation.
Topic - I feel it, I want it, I need it, I love it!
When prospective clients walk into your show house what can you do to help them envisage it as their forever home in that short time that they spend evaluating the property? Simple changes in atmospherics along with awareness of how to leverage situational factors will be discussed in this breakout session, alongside motivation and affect. Separate your buyer’s deeper motivations from their list of wants and connect them with their emotions to leverage powerful “home love”. Pick up tips from consumer behaviour experts to increase customer satisfaction and nudge your clients towards completing on their dream home purchase!