Dan Richards
VP, Marketing for Coldwell Banker Island Properties
Dan Richards Jr. is the Vice President of Marketing for Coldwell Banker Island Properties. His specialty is helping real estate professionals, brokerages and affiliated businesses achieve sustained growth through the successful execution of integrated marketing campaigns, cutting edge digital strategies and smart brand management. His previous work experience includes Red Bull, ESPN Radio and two successful startups in Jakarta and Sydney. A resident of the Big Island in Hawaii, Dan is an active volunteer firefighter and mentor in Big Brothers Big Sisters.
Topic - Direct Mail is Alive and Well
While many real estate professionals shift their focus into the digital space, now is an opportune time to make direct mail a part of your marketing strategy. Direct mail marketing can be a highly effective way to reach potential clients and promote properties, and this session will provide a comprehensive overview of the best practices and techniques in this area. Topics covered include selecting the right mailing list, creating effective direct mail pieces, measuring the results of direct mail campaigns, and analyzing and optimizing campaign performance. Whether you're a real estate agent, broker, or marketing professional, this class will provide the knowledge and skills you need to take your direct mail marketing efforts to the next level.